The Lebanese Arena

LEBANON: Dropping by Lebanon for a few days has always been an adventure but this time around it was certainly unexpected! With the Lebanese Elections approaching (June 09), the streets throughout Lebanon (from the North to the South) have turned into an arena of staggering election campaigns reflecting different parties. The good thing about this particular election is that the political parties have caught up on the effectivity of smart advertising messages and left behind the 'passport picture' approach that we used to see in years before. They have become so consumed with each other that they forgot about the Lebanese citizens. One thing that was also interesting to note is that with the economical downfall, you would expect that political advertising budgets would be cut but it seems that the parties have money to spend!